LUAP's PhiLIAA Breaks New Ground

Raises the bar of excellence and professionalism in the PH life insurance industry

The Philippine Life Insurance Advisors Awards (PhiLIAA), organized by the Life Underwriters Association of the Philippines (LUAP), sets a new standard for excellence in the Philippine insurance sector as it recognizes top advisors in the country on May 25 at the Rizal Park Hotel.

But what distinguishes PhiLIAA from other industry recognitions is its unwavering focus on celebrating outstanding life insurance advisors. Through a meticulous evaluation system, PhiLIAA ensures that only the best of the best are acknowledged, raising the bar for the entire industry.

The prestige of PhiLIAA is underscored by its rigorous criteria and the values it promotes. As LUAP’s Immediate Past President Ms. Tina Maciba highlights, "Participating in PhiLIAA offers several merits for insurance companies, from enhanced reputation and recognition of talent to increased client confidence and market differentiation." This emphasis on excellence and professionalism benefits advisors and boosts the standing of their respective companies, showcasing their commitment to quality service and expertise in the industry.

The impact of PhiLIAA extends beyond individual recognition. It serves as a powerful motivational tool, encouraging advisors to strive for higher standards and greater achievements in their profession. According to Ms. Karen Yulo, LUAP Past President, "PhiLIAA aims to further uplift the morale of all hardworking life insurance advisors and to encourage them to further hone and professionalize their craft for their client’s welfare." This dedication to professional development is crucial for the industry's growth and innovation, ensuring that advisors continue to meet and exceed client expectations.

Don't miss the chance to witness the future of the insurance sector unfold! Watch out for the PhiLIAA winners as they set new benchmarks of excellence and innovation in the industry.

Visit LUAP’s official Facebook page to learn more about LUAP and PhiLIAA.