Welcome to LUA Philippines!

The Life Underwriters Association of the Philippines is the premier association of all financial advisors in the country. We aim to uplift the insurance profession and enable all the members to grow their business and be able to provide the best quality service to their clients.


LUAP members are privileged to participate in programs aimed at upgrading skills and knowledge.


LUAP members enjoy access to a variety of certification courses and licensing program through our partners.


LUAP members gather together to contribute to the advancement of the profession and the life insurance industry.

Local and Global

LUAP members are all over the country in groups of Chapters and LUAP is duly recognized by MDRT and by APFINSA (formerly the APLIC).


LUAP members have priority access to innovations and developments through our online digital platform.

Corporate Social Responsibility

Annually, LUAP members are given the opportunity to pay it forward by way of LUAP Gives Back Program and LUAP Builds Program.

Message from the President

Welcome to our LUA Philippines digital homepage!

"The difference between success and failure is not skill, technique, credentials, network, or even experience. It is clarity about who one is." -Joseph Badaracco

To become successful in our career, we have to stay true to our goals and purpose. As we journey our way to the digital era, there is so much accessible information on the internet. The industry is becoming more challenging: clients are getting smarter, government regulations are stricter, insurance penetration in the market is low and majority of the insured do not have enough life insurance coverage for their family.

How do we level up our game?
How do we achieve our competitive advantage?
How do we stay relevant in the insurance industry?
See more...

2019 LUAP National President

Nico Serrano


PLIC 2020

General Assembly

We are inviting you to join LUAP’s General Assembly on December 11, 2019 from 9am to 12nn.

Why be a LUAP Member?

Be part of a bigger voice, be part of a bigger community. Let us hear their stories below:
Ruby May A. Ang

Ruby May A. Ang

Prulife UK Chrysolite - Senior Executive Unit Manager

"I cannot overemphasize the fact that the Life Underwriters Association of the Philippines has been a pillar of support for me and my team of advisers and for the whole life insurance industry"

Atty. Dennis B. Funa

Atty. Dennis B. Funa

Insurance Commissioner

"LUAP is doubtless an effective bedrock for the professionalization of Philippine life agents and underwriters."

Shailini L. Acuña

Shailini L. Acuña


"It is so amazing that there is an organization which provides a venue for insurance agents from different companies to share and learn from each other."

Ms. Belen De Jesus

Ms. Belen De Jesus

LUAP Founding President

“When we conceived the idea of an LUA, I, together with nine industry leaders, had one common goal: to make life-insurance selling a CAREER. LUA-P is an organized environment that is designed to develop, shape and protect agent’s dignity as professionals by providing them adequate education, training, motivation and good ethical conduct. I still have that purpose, belief and passion for LUA-P. I hope that that present leaders of our organization will continue the same mission and belief that we started a long time ago.”

Mr. Olando G. Javier

Mr. Olando G. Javier

LUAP Co-Founder

“In these fast-paced times where life and lifestyle have transformed into speed lanes, there is nothing more appropriate than your choice of the them ‘Game Changer’ for the [2019] PLIC. Obviously, these times need greater responsiveness and responsibility on the exercise of your craft.

Ever mindful of your transformative role, at your prime age of 35, your are thus in a position to discover and carry through the game-changing initiatives.

Go, LUAP! As you march on, remember the multitude is watching! Seek change! Lead the change!”

Ms. Lulu M. Del Mundo

Ms. Lulu M. Del Mundo

LUAP Co-Founder

“I am delighted to know that the new breed of leaders in our industry have all been one in the pursuit of coming up with an organization that brings together all of the financial advisors who have chosen this as their life profession.

One main advantage of LUAP is the opportunity that it provides by allowing its members to interact with notable organizations such as the Million Dollar Round Table (MDRT) and the other insurance companies in Asia.
Keep up the good work. You are all doing well. Kudos to all."


Be in the know about LUAP's latest news and activities.


BE PART! SAVE THE DATE TO SAVE YOUR SLOT! Join us in our very first historical event: 2020 PLIC & MDRT DAY Goes Virtual! Registration details to be released soon! Keep safe everyone! #LUAPCares #LUAPFamily #ProudLUAP #LUAPCommunity #LUAPGoesVirtual #JoinLUAP


Good news! Apply for 2020 LUAP Membership for only Php500. Hurry! Promo runs until July 31 only. Scan QR code on poster to apply. Keep safe, Everyone! #LUAPCares #LUAPFamily #LUAPCommunity #LUAPhils2020 #JoinLUAP #ProudLUAP  

Life Underwriters Association of the Philippines

Unit 2005 20F Cityland 10 Tower II, HV Dela Costa Street
Salcedo Village, Brgy. Bel-Air, Makati City Philippines

Telephone: +63 (2) 8813-6390 / +63 (2) 8841-0478
Mobile: +63 (995) 9125510
Email: admin@luap.com.ph

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