Welcome to LUAP!

A symbol of strength, success and the ambition to fly high.


Welcome to LUA Philippines!

As the premier association of all financial advisors in the country, we aim to uplift the insurance profession and empower members to grow their business while offering the highest quality of service to their clients.

Why should you become a member? At LUAP, we care for each member through five Cs.


We gather all insurance professionals—physically or virtually—to learn from each other’s experience, exchange best practices, and offer help to bring out the best of the industry.


We encourage our members to grow their professional career through various certification and licensing programs through our esteemed partners.


We recognize the top producers of each life insurance company through the Asian Circle of Excellence Awards. Members can also gain global recognition through our partnership with the Million Dollar Round Table and the Asia Pacific Financial Services Association.

Code of Ethics

We uphold strict ethical standards and enjoin our members to provide service of the utmost quality and integrity.


Believing that no one should be left behind, we reach out to communities through our partner charitable institutions to support families in need.