Changing The Game

Fast-forward to the era of smartphones, reality shows, and social media, LUAP became part of the highly dynamic landscape of the life insurance industy as well as society.

In 2013, under the Presidency of Ms. Arlyn Tan, LUAP hosted the 14th Asia Pacific Life Insurance Congress. This was the 2nd time that APLIC was held in Manila with Ms. Nenette Aseniero as the 14th APLIC Chairman. In, 2014, under the leadership of Ms. Cecilia de Mesa, the industry saw the first Voice of LUAP, a contest that showcased the vocal talents of advisors representing different insurance companies. Under the helm of Ms. Janette Tan Lee in 2015, LUAP sought to bring value to its members by coming up with the SMS. Sales Mastery Series which became a platform of best practices shared by different advisors and leaders in the industry. It was also the same year when the Fellow Chartered Financial Practitioners (FChFP) program was first offered to provide continous education and professionalism to the Filipino financial advisor. LUAP also started its Corporate Social Responsibility (CSR) program, "LUAP Gives Back."

The 32nd Anniversary of LUAP in 2016 brought the biggest membership of over 6,000 people nationwide under the leadership of Mr. Emmanuel Paras. To celebrate the 32nd anniversary, the LUAP Membership Fee was reduced from Php1200 to Php 320 to make the membership attactive and accessible to rookies and seasoned members alike.

To make its impact felt by the industry and in the community, LUAP, under the leadership of Ms. Sherry Ong, in 2017, launched its first short film, "Umaga", a story of a real-life insurance beneficiary. The 10th Philippine Life Insurance Congress (PLIC) was also held on that same year.