Life Insurance Convention of the Philippines or LifeConPh was born out of the desire to provide a new way of delivering a once typical and straight-forward convention. Understanding the developing demographics of the life insurance profession with the huge influx of millennials and gen Zs, LUAP and MDRT MCC saw it fit to mount a convention more hip, vibrant and held in picturesque locations that can satisfy both the intellectual need to improve one’s craft and social media contents. Established in 2023, LifeConPh started in the shores of Cebu, Mactan at the Marquee Tent of the Shangri-La Resorts Mactan. The maiden launch was attended by over 600 life insurance agents, managers and company officials from 13 life insurance companies.
